Marketing

From simple automated GenAI workflows to hyper-personalization: how bots & agents are reshaping marketing.

Related panels

From Workflows to Adaptive Campaigns

We discuss how marketing is shifting from automated workflows to adaptive, real-time campaigns. The focus is on opportunities and risks in this transition.

  • How do you personalize without crossing the line on privacy?

  • Where does human creativity fit when campaigns can “run themselves”?

  • What happens when automation makes the brand voice feel generic?

Our agenda is a living framework.
 The themes and panels you see here are starting points, not final stops. We invite our partners to co-create the conversations that will shape the Summit — and encourage you to stay tuned for the finalized agenda.

Be part of the shift from automation to adaptive creativity

Personalize deeper. Engage smarter.