Yannis is Head of Applied Intelligence and Predictive Analytics, in Technology Department, Grant Thornton. He has also been a visiting scholar at St. Antony’s College, University of Oxford, UK, and a Director at Centre for Global Business Enterprise and Cloud Analytics, Henley Business School Malaysia, University of Reading, Malaysia campus. With extensive experience in the private sector, he has established strong relationships with leading business and academic communities across Europe, the USA, Singapore, and Malaysia. His expertise has been showcased in over 40 prestigious academic journals and international conferences. A proven leader in data science and analytics, he specializes in delivering actionable insights for consumer behavior, marketing strategies, retail banking, and E-commerce. He has a distinguished track record in designing and implementing predictive models that drive the digital transformation of large organizations, optimizing operational efficiency and enhancing decision-making processes.. Sector Experience Extensive experience in leveraging data science and analytics for business transformation, with key projects including: Telecommunications: Analysis of offline-online service consumption patterns to optimize customer engagement and service delivery. Retail Analytics: Implementation of Market Basket Analysis, and Segmentation to enhance inventory management and cross-selling strategies in grocery retailing. Financial Services: Development of advanced quantitative models to support geolocation-based marketing strategies and uncover behavioral insights in retail banking. Digital Marketing: Driving sales growth and improving customer experience through data-driven online marketing campaigns and website design optimization. Consulting: Over a decade of experience providing strategic insights to public and private sector organizations, including contributions to EU-funded projects. Professional qualifications and memberships He holds a PhD in Digital Marketing & Information Systems, Master's degree in Information Systems and a BSc in Informatics from the Athens University of Economic & Business.