Vicky Merkouraki is a Senior Account Executive at Salesforce, where she works closely with organisations to accelerate growth and drive business transformation through CRM, data and AI-powered solutions. With over a decade of experience across leading technology companies, including Salesforce and SAP, she brings a strong background in enterprise sales, digital transformation and strategic customer engagement. Working at the intersection of business strategy, technology and innovation, Vicky helps organisations identify opportunities to unlock value from their data and enhance customer experiences. Her work focuses on translating technological innovation into business outcomes, with a particular interest in the transformative potential of AI in reshaping how organisations operate, engage with customers and make decisions. Passionate about the evolving relationship between people, technology and business, Vicky is committed to advancing conversations around AI-driven transformation and helping organisations navigate the opportunities of an increasingly intelligent, connected and data-driven world.