Sofia Tountouri is the founder of Wise Strategies, a boutique agency specialising in strategic communications, corporate affairs and public relations. She is Director General of the Hellenic Retailers Association (SELPE) and Head of Communications at AS1, an international agency representing professional footballers. Sofia began her career in journalism, working across television, radio and print. She holds a master’s degree in Political Marketing from the National and Kapodistrian University of Athens.