Riccardo Ricci works in Go-to-Market at ElevenLabs, partnering with visionary executives across Southern Europe to achieve their business goals by deploying voice-first conversational AI agents. Previously five years at Salesforce in FinServ and E&U, where he led Italy's first Agentforce pilot and won 2025 Master Seller. He also teaches Key Account Management at 24ORE Business School. He sells with passion, and never at the expense of his values or his customers' trust.