Digital Marketing and Data Science expert with 14 years of experience in the eCommerce industry. Having witnessed the birth and evolution of the Digital Marketing domain, I shifted my focus towards leveraging Machine Learning and AI to elevate the field to new heights. In my current role, I lead a team of data scientists who apply advanced ML and AI techniques to analyse vast amounts of digital data. Their work focuses on predicting users’ future behaviour and establishing the foundations for an AI marketing strategy based on smart, data-driven decisions.