Georgios Goudelis is Director, AI Strategy, at PwC, with more than 20 years of experience spanning Artificial Intelligence, data, innovation, and business transformation. He focuses on translating advances in AI into practical strategies and solutions that create measurable business value, connecting technology with organizational priorities and emerging opportunities. Throughout his career, Georgios has led interdisciplinary teams, shaped technology and product roadmaps, and supported transformation and innovation initiatives across sectors including retail, reinsurance, and neuroscience. His experience combines deep expertise in AI and Data Analytics with product strategy, innovation, and technology leadership. Before moving into industry and consulting, Georgios spent approximately a decade in academia as a Senior Researcher, contributing to numerous European and national research projects in Artificial Intelligence, computer vision, human-computer interaction, biosignal analysis, and AI-based user experience evaluation. Georgios holds a PhD from the National Technical University of Athens (NTUA) and has published extensively in international journals and conferences. His research and innovation work has received multiple awards and scholarships.