Ethel Agelatou is a seasoned Fractional Advisor in Corporate, Employer & Executive Branding, helping Big Four firms, multinationals, SMEs, start-ups and leaders build authentic brands that attract, engage and retain talent and clients in the digital era. She plays a key role in bridging the efforts of HR, Marketing, Communications & Sales teams, in leveraging branding and communications best practices, as well as working closely with senior leadership on their personal brand positioning. In parallel, she serves as a LinkedIn Instructor in the Master’s programs at DEREE - The American College of Greece. She also remains active as a Keynote Speaker at conferences and career events, drawing on her experience and also sharing her insights in corporate communications and social selling strategies across digital platforms. For more than 10 years, she has worked as a Corporate, Employer & Personal Branding Trainer, Consultant & Coach, having trained and addressed more than 9,000 people through hands-on corporate workshops and conference keynote speeches, while collaborating with more than 150 organizations and associations. Over the past two decades, she has also worked as a Career & Personal Branding Coach and an Editor for consulting journals (offline & online), covering topics such as unemployment, personal branding, social selling practices and the broader influence of Social Media. Early in her career, she gained substantial expertise within Recruitment Agencies and corporate HR departments, in talent attraction and acquisition, communication strategies and corporate social responsibility. She holds an MSc in Human Resources Management from Cardiff University, Wales, and a BSc in Business Administration from DEREE - The American College of Greece.