Elpida Fotografou leads Accenture Song in Greece, Accenture’s business that combines creativity, technology, and data to help brands grow.   She brings 16 years of experience across various industries, both as a consultant and in in-house roles, specialising in Customer Experience, Marketing and Business Transformation. Throughout her career she has been leading the design and delivery of complex transformation programmes. Her breadth of expertise has given her a deep understanding of both strategic priorities and the everyday realities businesses face. She has lived and worked across multiple countries, with her career rooted primarily in the United Kingdom and Greece. She holds an MSc in International Business in Emerging Markets from the University of Edinburgh and a bachelor’s degree from the Athens University of Economics and Business.