Eirini Parsa is Head of Marketing & Brand Strategy at UBITECH, bringing nearly two decades of experience across retail, consumer brands, and deep technology. Her expertise spans brand strategy, strategic communications, brand positioning, and business transformation, combining commercial insight with creative thinking and a deep understanding of consumer behavior. Throughout her career, she has led marketing and brand initiatives across diverse industries, bridging the worlds of consumer marketing and advanced technology. At UBITECH, she drives brand positioning and strategic communications, translating complex technological innovation into compelling business narratives that build relevance, understanding, and trust. Her perspective on AI is shaped by a belief that technology’s greatest potential lies not simply in what it makes possible, but in how organizations use it to rethink business models, create meaningful value, and strengthen human connections. Recognized among Greece’s Marketers Powerlist 100 and having served as a judge at the AI Marketing Awards, she brings a distinctive perspective to the conversation on AI: one grounded in commercial experience, strategic creativity, and the conviction that the future of technology must remain deeply human.