Championing ethical AI in marketing, Catherine delves into the future of content creation with GenAI. From Adobe and VMware to Dell Technologies, her strategies have ignited action, driving engagement, conversions, and renewals through compelling narratives that pave roadmaps to business goals. Empathy meets insight is her approach – she translates complex realities into clear, captivating stories that resonate with audiences.

In cybersecurity, Catherine empowers diverse voices, bridging the gap between technical jargon and actionable insights. Her passion lies in making information accessible and impactful.

As a member of VMware’s Marketing AI Council, which won Gold in the 2023 International MarCom Awards, Catherine pioneers GenAI, exploring its potential to revolutionize content creation while guiding marketers to embrace AI in shaping the future of work. Join her in this effort at Catherine Richards Blog.