Aris Yeager is an entrepreneur and creator best known for building The European Kid, a viral character that has generated over 3 billion views and amassed millions of followers across TikTok and Instagram.

Born and raised in Belgium with Greek roots, Aris later studied entrepreneurship in Boston before moving to New York, where he continues to build at the intersection of digital storytelling and consumer brands.

His experience as a creator inspired him to found Storytime, an influencer-marketing software platform that helps restaurants and local businesses collaborate with creators through automated, performance-driven content. Through his work as both a creator and a founder, Aris focuses on redefining how businesses engage audiences in a more authentic, scalable, and community-driven way.

Bio

Presentation at GenAI Summit 4

Building a Viral Brand: The Future of the Creator Economy

In this session, Aris Yeager shares how he built The European Kid into a global viral brand with over 3 billion views, and how that journey led to founding Storytime, an influencer-marketing software platform reshaping how local businesses work with creators. Aris breaks down the new dynamics of the creator economy, what brands still misunderstand, and why the next wave of creators will build companies, not just audiences.