Andreas Mastorakos

Senior Manager on Growth Strategy & Creative AI @ Accenture Song

Andreas is a Senior Manager at Accenture Song, where he leads the Design & Digital Products practice in Greece, bringing together strategy, creativity and technology to drive growth and transformation. Having spent 15 years in Paris, Andreas has built an international career across Fahrenheit 212, frog and Accenture Song. He has worked with leading organizations across industries and markets to uncover growth opportunities, develop innovative products and services, and reimagine customer experiences. A graduate of École Polytechnique and HEC Paris, he combines strategic rigor with a deep belief in the power of design and creativity. Andreas is passionate about AI's potential to fundamentally transform how organizations operate, create and connect. He is particularly fascinated by the evolving relationship between humans and machines: how new forms of intelligence will reshape interfaces, interactions, emotions and engagement. At the AI Summit Greece, Andreas will demonstrate an AI-augmented, end-to-end campaign builder, showing how marketing can be reinvented from strategy and creative development to content production and personalized customer engagement at scale, without sacrificing distinctive brand creativity.